October 3, 2024

Are OEM Dash Cams Worth the Extra Cost?

The Rise of Dash Cams in the Automotive World

The dashcam market is experiencing unprecedented growth. It was worth USD 4,616 million in 2023 and is estimated to reach USD 13,866.6 million by 2032, growing at a CAGR of 13% during the forecast period (2024–2032). This surge in popularity has caught the attention of major car manufacturers, who now offer OEM-branded dash cams as optional accessories. However, before dealerships and car buyers jump on the OEM bandwagon, it's crucial to understand why aftermarket dash cams often present a superior choice.

Dashboard cameras are gaining popularity among drivers worldwide. They empower drivers to record incidents like collisions and theft, and the footage is accepted as evidence for insurance claims. Insurance companies offer premium discounts to encourage their use and combat false claims.

Personal vehicles hold the largest market share and are expected to grow at a CAGR of 13%. The demand for dashboard cameras in personal vehicles is increasing due to road safety laws and regulations, as well as a growing awareness of the benefits of dashcams. Commercial vehicles are the second-largest market, and implementing 2-channel dashboard cameras is expected to help fleet managers improve driver safety.

The OEM Dash Cam Landscape

Several car manufacturers have entered the dash cam market:

Tesla

Utilizes eight surrounding cameras for AutoPilot, Dashcam, and Sentry modes.

Cadillac

Offers the Surround Vision Recorder in CT6 models.

Chevrolet

Features the Performance Data Recorder (PDR) in Corvette and Camaro models.

Subaru

Introduces the built-in 'EyeSight' system.

BMW

Provides the Drive Recorder and Advanced Car Eye 3.0 tech in various models.

The Price Paradox: Higher Cost Doesn't Equal Better Quality

The price-to-value ratio is among the most compelling reasons to choose aftermarket dash cams over OEM options. Dealership-installed dash cams often have a premium price tag but must deliver proportionate value. Here's why:

- Inflated Costs: Dealerships typically charge top dollar for OEM accessories, including dash cams.
- Limited Features: OEM dash cams often offer fewer features than their aftermarket counterparts despite the higher price.
- Installation Constraints: Fixed installation locations can limit flexibility and discretion.
- Service Center Dependence: Repairs and maintenance often require dealership service centers, which can be costly.
- Proprietary Lock-in: Some OEM dash cams with proprietary features may limit future upgrade options or switch to different car brands.

In contrast, aftermarket dash cams provide:

- Competitive Pricing: Often more affordable than OEM options.
- Flexible Mounting: Users can choose optimal installation locations.
- Easy Upgrades: Modular systems allow for quick and easy upgrades.
- Independent Service: Repairs and maintenance can be performed by various technicians, not just dealership service centers.

Technology Gap: OEM Dash Cams Lag Behind

Despite carrying the same nameplate as the vehicle, OEM dash cams often fall short in technological advancements:

- Outdated Specifications: Many OEM dash cams offer lower video quality. For example, Tesla's dash cam only records 1280x960 at 30 fps, falling between 720p and 1080p.
- Limited Storage: OEM systems often have restricted recording windows and storage capacity.
- Basic Features: Many lack advanced features like Wi-Fi connectivity, cloud storage, and parking modes.
- Restricted Customization: OEM dash cams typically offer little to no customizability.

Aftermarket dash cams, on the other hand, offer:

- Superior Video Quality: Aftermarket options offer 2K and 4K resolution.
- Advanced Features: Aftermarket models commonly use Wi-Fi connectivity, cloud storage, and sophisticated parking modes.
- Customization: Users can tailor settings to their specific needs and preferences.
- Regular Updates: Aftermarket manufacturers frequently update their products to incorporate the latest technology.

Case Studies: OEM vs. Aftermarket

Let's compare some specific OEM offerings with aftermarket alternatives:

1. BMW Drive Recorder

OEM Option:

- Cost: USD 563
- Features: Limited to collision recording and manual activation

Aftermarket Alternatives at Similar Price Point:

- Thinkware U3000: Dual-channel, 4K UHD resolution
- BlackVue DR770X Box: Cloud-enabled, multi-channel option
- VIOFO A229 Pro: 3-channel, 4K UHD resolution

2. Tesla's Built-in Dash Cam

OEM Option:

- Resolution: 1280x960 at 30 fps
- Features: Limited storage, primary parking mode

Aftermarket Alternatives:

- VIOFO A229 Plus: 2K QHD resolution, advanced parking mode
- Thinkware Q1000: 2K QHD resolution, cloud connectivity

Why Choose BlackboxMyCar for Your Dash Cam Needs

As a specialized dash cam retailer, BlackboxMyCar offers several advantages:

- Expertise: With nearly 12 years in the industry, our team is thoroughly trained in all aspects of dash cams.
- Latest Products: We offer the most up-to-date dash cam technology, including models with Sony STARVIS 2 image sensors for superior night vision.
- Competitive Pricing: Our focused business model allows us to offer competitive prices without the overhead of large dealerships.
- Comprehensive Support: We provide expert guidance throughout your dash cam journey from selection to installation.

Conclusion: The Clear Choice for Dealerships and Car Buyers

While OEM dash cams may seem convenient, they often lack value, technology, and flexibility. By offering and recommending high-quality aftermarket dash cams, dealerships can offer their customers superior products at competitive prices. For car buyers, choosing an aftermarket dash cam ensures access to the latest technology, better features, and more flexibility—all at a better price point.

In the rapidly evolving world of dash cam technology, aftermarket options consistently outpace OEM offerings. By partnering with specialized retailers like us at BlackboxMyCar, dealerships, and car buyers can stay ahead of the curve, ensuring they can access the best dash cam solutions available.

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